Writing for the web is different from writing for the printed page. A challenge with web writing is that you aren't just writing for site visitors you are also writing your copy for search engines.
Some things to consider...
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Who is your target audience? The first and the most essential requirement in content copywriting is to understand the target audience of the web site
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What tone of voice suits your site? Should your site use a personal/casual or a more formal and official tone of voice
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People don't read on the internet - they scan. It is important to provide information in bite-size chunks
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What is the purpose of your site? What action are you wanting from your site visitor?
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Keywords and phrases need to be incorporated into the text for search engine optimization
Dandelion Web Design will edit your web copy or provide copy with consideration to search results and your audience. |
