Search Engine Optimization Services
While I offer no guarantee of top search engine placement (Only paid advertising can guarantee this top placement) there are some key factors that affect how search engines rank your site well for competitive key words.
1) Content: Every good SEO professional will tell you that content is king! Having a site full of rich useful content is a must for a good search engine listing. You can't expect to rank well on a certain search terms if your site doesn't have good content about the subject or if your site is all images and no text. The hallmark of a good web site is content that is preresented for both search engines and your audience.
2) Page Titles: Your title is the single most important factor along with content. The title is the link that you see in the search engine results. If you have a site rich in content, but your title says something like: "Home Page" or even just your site name, you are not going to get the results you are looking for. You want your title to include keywords that reflect the content of the page.
3) Time: Any straightforward and Ethical SEO professional will tell you that a good listing is not going to happen overnight. Even if you have optimized your site properly, it's still going to take time for the inbound links to increase and be recognized, for content to be indexed, etc... A promise of top rankings overnight or in 3 days is not possible unless you are using Pay-Per Click (PPC) ads or unethical techniques.
4) Links to your site: The number of links you have to your site the better. And if the page linking to your page has a higer page rank then your site this will help your page rank. One way links are the best but reciprocal links with related or associated businesses are also useful but NEVER get involved in link farms, or other linking scams, these will hurt your listing or even get you blacklisted. If you create a quality site full of real content, promote it properly, the links will accrue.
5) Meta Tags: are information inserted into the "head" area of your web pages. Other than the title tag, information in the head area of your web pages is not seen by those viewing your pages in browsers. The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. The meta description tag allows you to influence the description of your page that appears with your link in the search engine. Of the Meta Tags the most important is the title tag. The use of keywords and description tags is falling out of favour but using keywords within the content is of vital importance.
Some of what I offer:
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I will incorporate SEO techniques into the building of the site.
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I will make suggestions about ways to use key words within the text and images
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My osCommerce sites have dynamic page titles and meta tags - you create a page in your content management area and the name you give the page or the product is used for the page title
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I will verify your site with Google and add a Google sitemap
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I will submit your site to the open directory project
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If I design and build your site I'll add it to my portfolio giving you a link from this established web site.
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I also offer copywriting services - web copy that is scannable, concise, focused, and delivers a persuasive nudge.
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